NBCUniversal Sees Ad Volume Gains in TV’s Upfront Market

Brian Steinberg Senior TV EditorTV networks are claiming victory in this year’s upfront ad-sales market, but their executives understand they may be snatching it from the jaws of defeat.CBS, NBC, Fox, Univision and some of their brethren are cheering about the upfront, when U.S. TV networks try to sell the bulk of their ad inventory in advance of the next cycle of programming. They have some reason to do so.

Margot Robbie never fails to dazzle with her Chanel couture gowns, glowing complexion and Hollywood smile. Along with Jennifer Aniston and Elle McPherson, she’s a fan of luxury beauty brand Augustinus Bader, which has enjoyed rave reviews from celebrities and beauty editors since its launch in 2018.  Described by Kim Kardashian as “product heaven!” and with Victoria Beckham saying she’s “obsessed”, the royal blue and copper bottles have become a staple in the beauty routines of the most glamorous celebrities.

And that’s a wrap on Barbie!

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Brian Steinberg Senior TV EditorA second NBCUniversal sports cable outlet is getting ready to finish its game.NBCUniversal has notified cable and satellite operators that it intends to shut down its Olympic Channel, devoted largely to content associated with U.S. Olympic athletes, on September 30, according to a company spokesperson.

Jazz Tangcay Artisans EditorOscar-winning costume designer Jacqueline Durran is behind the “Barbie” costumes that are going viral on the internet. Variety has confirmed Gerwig has teamed up with her “Little Women” costume designer to bring Barbie and her neon world to life.Photos of Margot Robbie, who is playing Barbie, and Ryan Gosling, playing Ken, have been circulating on social media for several weeks. In one viral photo, the duo are seen rocking hot pink neon spandex outfits while rollerblading along Venice Beach. The Oscar nominees were accessorized with bright yellow rollerblades along with matching kneepads.“Barbie” remains high on the list of most anticipated projects for 2023.

Brian Steinberg Senior TV EditorTelevisaUnivision had something to sell in this year’s TV upfront market that many of its English-language counterparts did not: growing linear audiences.The Spanish-language media giant has finished its upfront negotiations and expects to see rising volume of advance commitments for its advertising, according to a person familiar with the matter. This person says TelevisaUnivision anticipates a double-digit-percentage increase in volume, with CPMs, or the cost of reaching 1,000 viewers, rising as much as 8% to 9%.Like other TV networks in the midst of selling upfront inventory this year, TelevisaUnivision noted significant advertiser interest in sports and streaming. Advertisers proved interested in the company’s soccer broadcasts, and saw ad investment in its streaming-video outlet, ViX more than double.

Margot Robbie is back at work on the set of Barbie.

Ryan Gosling and Margot Robbie have been pictured in character on the set of the new Barbie movie in Los Angeles.The pair have joined up for the first time since filming began, with a photograph from the set showing Barbie alongside Ken now being made public. In the photo, the pair were wearing Western-themed outfits, with both Ryan, 41, and Margot, 31, having matching white cowboy hats and pink neckerchiefs on.The actor had a classic black and white Western-style shirt, with embroidered flowers, fringe edging, and pearl snap fasteners. Meanwhile Margot had a bright pink matching vest and trouser combo on.

Brian Steinberg Senior TV EditorMadison Avenue’s growing interest in sports and streaming video helped Fox Corp. nab new ad dollars amid a softening market.The owner of the Fox broadcast network, Fox Sports and Fox News Channel expects an uptick in advertising commitments made in advance of its next programming schedule, according to a person familiar with the matter, as the company becomes the latest media outlet to wrap negotiations in the industry’s annual “upfront.”Advertisers were interested in Tubi, Fox’s ad-supported streaming hub; the company’s sports events; and its Fox News programming, this person said, among other offerings.The company could see an uptick of volume committed to its primetime broadcast schedule in the mid-single-digit percentage range.

New photos have been revealed from the set of the Barbie movie!

Chris Willman Senior Music Writer and Chief Music CriticAt a recent intimate listening session for a new Bob Dylan record, there was a last-minute mention from someone in the control room of L.A.’s Village Studios that attendees should have their phones off. It probably went without saying, but producer T Bone Burnett added a note of incidental gravity: “Yeah, if this gets out,” he laughed, “my life will be over.”You might hear that kind of hyperbole about not letting leaks get out at other listening sessions for new recordings, but it had a little more weight at this one.

Ryan Gosling and Margot Robbie definitely looked the part as they were pictured on the set of the upcoming “Barbie” movie in Los Angeles.