NBCUniversal Boss Jeff Shell Says Netflix “Noise” Helps “Validate” Peacock’s Path; Streaming Outlet Adds 4M Paid Subscribers In Q1
28.04.2022 - 17:05
/ deadline.com
After witnessing the carnage on Wall Street after Netflix reported stalling subscriber levels, raising stark questions about the business of streaming, Comcast kept talk of NBCUniversal’s Peacock somewhat limited during its first-quarter earnings call.
In contrast with the previous quarter, which was dominated by boosterish sentiment around the two-year-old Peacock and a pledge to increase spending on it, traditional assets this time took center stage. The performance of NBCU’s advertising business, powered by the Beijing Olympics and Super Bowl LVI, enabled Comcast to beat Wall Street estimates for the quarter. Revenue and earnings both rising by double digits.
“The noise in the rest of the streaming business just validates where we’re going,” NBCU chief Jeff Shell said on the call. “We’ve said from the beginning when we launched Peacock that we’re taking a different approach from other people in the streaming business. We don’t view Peacock as a separate and distinct business. We think of it as an extension of our existing TV business. And we manage it that way, that’s how we set up our business. That’s how we program it, that’s how we sell advertising across both linear and Peacock. I think that that strategy is working.”
Toward the end of CEO Brian Roberts’ prepared remarks at the start of the call, he said Peacock has reached 28 million monthly active accounts. It added 4 million paid subscribers to reach 13 million overall. Peacock has two tiers, one free and ad-supported and Peacock Premium, which costs most customers $5 a month.
Peacock had revenue of $472 million in the quarter, but is continuing to post losses, as Comcast projected ahead of its launch. EBITDA losses totaled $456 million in the quarter.
Shell touted
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.