MTV Entertainment Studios Inks Multi-Picture Deal With Gunpowder & Sky
01.02.2022 - 20:05
/ deadline.com
EXCLUSIVE: Former MTV topper Van Toffler is back in a formal relationship with the company where he spent almost three decades as an executive. MTV Entertainment Group has signed a multi-picture deal with independent studio Gunpowder & Sky, co-founded and run by Van Toffler, former CEO of Viacom Media Networks Music & Logo Group. The pact follows MTVE’s collaboration with Gunpowder & Sky on Comedy Central’s Hot Mess Holiday movie, starring Kal Penn, which was recently nominated for two NAACP awards, and signals a push in that area for the ViacomCBS division.
Under the pact, MTVE and Gunpowder & Sky, led by CEO Toffler and fellow MTV alum, EVP Development and Production David Gale, will develop comedic movies for MTV Entertainment’s portfolio of brands and platforms.
This is a familiar territory for Toffler and Gale who built MTV’s movie business with MTV Films, which Toffler launched and oversaw and Gale ran for more than 11 years. The duo released such movies as Election, Napoleon Dynamite, Varsity Blues, Hustle & Flow, The Longest Yard, Tupac: Resurrection and The Original Kings of Comedy.
“Van and David are incredible creatives and proven hit makers with great taste – we’re excited to partner with them and develop a new slate of comedic movies which I have no doubt will be hilarious and incredibly entertaining,” said Chris McCarthy, President & CEO, ViacomCBS Media Networks.
Toffler left Viacom in 2016 after 28 years. He started at MTV and grew through the ranks to President of MTV & MTV2 and ultimately CEO of Viacom Media Networks Music & Logo Group. He shepherded cult animated series Beavis and Butthead, helped usher in the docu-reality genre with The Real World, and spearheaded the launch a number of awards shows,