Mrs Hinch, AKA Sophie Hinchliffe, has skyrocketed to fame over the past year.The ex hairdresser is a social media sensation, posting cleaning hacks and tidying tips on Instagram to her 3.1 million followers.The sceptics may cast Sophie as a shrewd businesswoman, one who saw a gap in the market and filled it with 'Minkeh' cloths and neatly folded items. However, the reality is much different.