It’s a fact of life, people love the Oscars most when the film Academy or its members are doing something dumb. Slapping a host. Naming the wrong winner. Singing about bare breasts. That sort of thing.
14.01.2024 - 16:31 / deadline.com
I’m trying to stay optimistic. It takes some effort, as just about everyone seems to think the film business is a mess–strike-thinned schedule, cultural chaos, streaming models in flux. But, hey, the Golden Globes audience was up by half, never mind critical reaction to the show. There are still signs of life out there.
So I’ll stick with an earlier prediction, that this will be a big comeback year for the Oscar show.
More, I’ll cautiously suggest that we can expect what you might call an “interstitial hit” between now and next December.
These are movies that seem to come out of nowhere. They arrive with low or no expectations, from companies that are barely on the map. But they work their way into some conceptual or temporal gap in the release schedule, firing up viewers with je ne sais quoi, And suddenly they’re right up there in the Top Ten, side-by-side with the studio-backed sequels, super-heroes, cartoon fantasies and highly compensated stars.
Among the hundreds of obscure pictures released in any given year, you can’t predict which, if any, will become a folk phenomenon of this sort. If you could, the studios would find a way to vacuum them up and blast them out with a four-alarm marketing campaign, and they wouldn’t be surprises any more.
So I won’t speculate about titles. But the widely expected drop in big studio releases this year will almost certainly leave space for some interstitial hit to fill.
Remember, that happened last year with The Sound of Freedom, which Angel Studios opened in July against Disney’s Indiana Jones and the Dial of Destiny. In the weeks that followed, the film, about the rescue of abducted children, beat Indy’s domestic box-office take, with $184.2 million in ticket sales, not
It’s a fact of life, people love the Oscars most when the film Academy or its members are doing something dumb. Slapping a host. Naming the wrong winner. Singing about bare breasts. That sort of thing.
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Clayton Davis Senior Awards Editor Variety‘sAwards Circuit is the home for all awards news and related content throughout the year, featuring the the official predictions for the Oscars, Emmys, Grammys and Tony Awards, curated by Variety senior awards editor Clayton Davis. The prediction pages reflect the current standings in the race and do not reflect personal preferences for any individual contender.
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