Meat Loaf’s Streams Jump by 4,650% Following Death; Sales See an Even Bigger Bump
24.01.2022 - 22:05
/ variety.com
Chris Willman Music WriterRefrain from consuming Meat Loaf’s music following his death? The singer’s fans would do anything for grief, but they wouldn’t do that.Meat Loaf’s streams and sales jumped by massive amounts in the immediate wake of his passing Thursday, and his 1977 “Bat Out of Hell” album is a solid candidate to reenter the top 10 next week as a result of the resurgent interest in his catalog, statistics from the last few days show.According to MRC Data, on Jan. 21, the day most of the public learned of Meat Loaf’s death the day before, his on-demand streaming rose 4,650% from the baseline established since the beginning of the year.
But many fans really, really wanted to own a piece of Meat Loaf, as the jumps in sales were particularly impressive. Album sales went up 18,684%, and individual digital track sales rose a whopping 33,793%.
The percentage increases are remarkable especially considering that this was not a typical example of an artist that was only racking up minimal streams before he died; Meat Loaf’s 45-year-old hits were still being consumed in sizable numbers even prior to his passing.On the day before the news broke, Thursday, Jan. 20, Meat Loaf had 205,666 on-demand audio streams — a number that a lot of artists who’ve just put out a new album would be happy to achieve.
But that figure was, of course, blown out of the water the following day, as his songs were streamed 9,344, 181 times.Actual sales, on the other hand, had fallen to a mere trickle prior to his death, as they have for nearly all artists. The day before the news broke, he sold just 54 full albums and 95 individual tracks, per MRC.
But the following day, a sizable number of fans went on digital buying sprees. Meat Loaf’s catalog
.