Max Pulls Out Promotional Stops In Rebranding Promo Push As Warner Bros Discovery Looks To Make A “Second First Impression”

As if movie fans needed another reason to be wary of new Warner Bros. Discovery CEO David Zaslav: Deadline reports that the CEO told the hosts of the CNBC show “Squawk Box” that “a love for working” will be what ultimately ends the current WGA writers’ strike.

Warner Bros Discovery’s hour-long earnings call with Wall Street analysts Friday morning included nary a mention of the WGA strike, unlike many other such calls in recent days.

launch its rebranded Max streaming service on May 23, plans to focus on family-friendly content. “The more people that use it in the family, the more engaged people are, the broader the offering, the lower the churn,” Zaslav noted.

Warner Bros Discovery CEO David Zaslav has said the company’s U.S. streaming operation is “no longer bleeding” after it posted a $50M profit for Q1 this year. “It’s harder to run a business when you have a big bleeder,” he told investors on an earnings call minutes ago.

Brian Steinberg Senior TV Editor Warner Bros. Discovery posted a first-quarter loss, buffeted not only by the dynamics of streaming video that are eroding traditional media-industry economics, but also by charges related to the 2022 merger that created the company out of the former WarnerMedia and Discovery Inc. The owner of HBO, TNT and the Discovery Channel said its loss of $1.069 billion included $1.81 billion of “acquisition-related intangible assets and $95 million of pre-tax restructuring expenses.” The company also indicated that the debt it took on to finance the merger was affecting its financials. Warner Bros. Discovery had $836 million of “semi-annual interest payments largely attributable to merger-related debt that overwhelmed its cash flow.

Warner Bros Discovery matched Wall Street estimates for revenue in the first quarter, with $10.7 billion, but posted a wider-than-expected loss due to tough comparisons with the year-ago period.

Max brand name on May 23, the entertainment giant revealed it had added 1.6 million streaming subscribers during the quarter for a total of 97.6 million globally.The direct to consumer division reported a profit of $50 million, a $704 million year-over-year improvement on a pro forma combined basis. Revenue for the segment fell 2% year over year to $2.455 billion, including $2.165 billion in distribution revenue, $103 million in advertising revenue and $185 million in content revenue.

EXCLUSIVE: Canada’s Crave has struck a multi-year licensing agreement with Warner Bros. Discovery (WBD) for the likes of Harry Potter, Game of Thrones, the DC Universe and HBO content.

Warner Bros Discovery has signed a multi-year licensing deal with Viacom18 under which its JioCinema service will become the new streaming home of HBO, Max Original and Warner Bros content in India starting next month. 

Max streaming service, David Zaslav and Warner Bros. embraced theatrical as they showed off their upcoming 2023 slate at CinemaCon in Las Vegas.Zaslav made his debut at the movie theater trade show on Tuesday with a lengthy speech that earned plenty of applause from cinema execs, especially when he reaffirmed his company’s plans to never go back to the day-and-date releasing model that his predecessor, Jason Kilar, rolled out for all of Warner’s theatrical releases in 2021. “We believe in full theatrical windows, we don’t believe in direct to streaming.

It really does feel like a lifetime ago when Warner Bros. defiantly said, during the beginning of the pandemic, that every film released in 2021 was going to hit theaters and streaming on the same day.

Fox, Comcast and Warner Bros Discovery shares each took a dip Monday after the media companies took turns generating industry-shaking headlines over less than 24 hours.

EXCLUSIVE: Deadline has learned that Warner Bros Discovery CEO and President, David Zaslav, will be teeing off Warner Bros studio presentation at CinemaCon on Tuesday AM, April 25.

Gene Maddaus Senior Media Writer Paramount Global fired back on Wednesday in the battle over “South Park” streaming rights, accusing Warner Bros. Discovery of withholding $52 million in license fees. Warner Bros. Discovery sued Paramount in February, alleging that the company had breached its $500 million licensing deal with HBO Max by diverting “South Park” specials to Paramount+. On Wednesday, Paramount filed a counterclaim, alleging that HBO Max got everything it bargained for under the agreement, but has nevertheless withheld two required payments of $26 million apiece. The countersuit, filed in New York Supreme Court, also argues that the unpaid fees cover the 300-plus episodes of “South Park” now streaming on HBO Max, which are not in dispute in the lawsuit.

John Oliver greeted the Last Week Tonight viewers by taking a swing at “business daddy” Warner Bros. Discovery after announcing the rebranding of HBO Max to Max.

Warner Bros. Discovery disappointed the children’s TV industry last year when it pulled a number of shows from HBO Max, signaling an exit from this part of the business.

Although an introductory video at Wednesday’s Warner Bros Discovery streaming event included clips of NBA star LeBron James and CNN host Anderson Cooper, the rest of the presentation was strikingly sports- and news-free.

It’s a good move. The “HBO” brand is associated with some of the worst content ever: Sopranos, The Wire, Band of Brothers, Game of Thrones, Curb Your Enthusiasm, Veep, Deadwood and Silicon Valley.Good riddance.

separate, lower-priced service. The company also plans to launch a free, ad-supported streaming service this year.

Cynthia Littleton Business Editor Warner Bros. Discovery shares were down 6% at the close of trading Wednesday, on the heels of the company’s expansive presentation of its plans to overhaul the HBO Max streamer. WB Discovery shares have been battered over the past year as the company dealt with post-merger cost-cutting and management realignment. On Wednesday, the stock fell 5.8% to $14.05 on what was a down day overall for the market and a down day for most of WB Discovery’s media rivals, including Disney (down 2.5%), Paramount Global (3.3%) and Netflix (down 2%). The Dow Jones index fell a modest 38.2 points while the Nasdaq dropped 102 points, or 1%. The hourlong WB Discovery presentation was held during trading hours, at 10 a.m. PT on the Warner Bros. lot in Burbank. Wall Street’s verdict on WB Discovery’s plans is still not in, but the immediate reaction of investors indicates that the company still has a long road ahead in sorting out its profit centers in the age of streaming.