Max Adding Live Sports Tier; $10 Monthly Service Will Be Included At No Charge For Existing Subscribers Through Next February
19.09.2023 - 18:03
/ deadline.com
Making good on years of promises by the corporate overseers of Turner Sports, Warner Bros. Discovery is adding a live sports tier to Max.
The streaming add-on, which will carry the Bleacher Report brand now that the Turner name has faded away, will launch October 5 at $10 a month. No charge will be assessed to existing Max subscribers until next February 29. Unlike the long-defunct streaming service B/R Live, which was a stand-alone, the new offering will only be available as part of a Max subscription.
The venture widens the aperture for WBD’s coverage of the NBA, NHL, Major League Baseball and the NCAA Men’s Basketball Tournament, a joint venture with Paramount. Also in store for the new tier are celebrity golf production The Match, U.S. Soccer matches and select live international sports events such as 24 Hours of Le Mans, cycling races and on-demand programming. Studio shows like the well-regarded Inside the NBA will also be part of the add-on tier, as will Bleacher Report’s live video offerings, including its coverage of the NFL Draft and popular vodcasts featuring active players like Mookie Betts, Von Miller, Micah Parsons and Travis Hunter.
All live games airing on a Warner Bros. Discovery linear network (among them TNT, TBS and truTV) will be available on Max through the new tier, the company said. That could help insulate the company from charges of “leaking” that have amped up tensions between pay-TV operators and programmers. As evidenced by the recent battle between Charter and Disney, distributors have objected to being asked to pay higher carriage fees even as companies look for ways to leak valuable sports programming outside the pay-TV bundle and onto direct-to-consumer services.
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