Marketing Analytics Firm 605 Plans Alternative to Nielsen Measurement

Brian Steinberg Senior TV EditorNielsen is in the midst of a battle to count TV audiences of the future, but the company just disclosed it’s still having problems counting them in the present.The media-measurement giant informed TV networks and other clients Wednesday that it has, since September of 2020, undercounted so-called “out of home” audiences — the people watching programs in offices, bars, hotels and other places — for national TV programming.

Brian Steinberg Senior TV EditorDon’t count Nielsen out as the media industry scrambles to find new ways to tabulate audiences increasingly making their way to venues other than a traditional TV set.The media measurement giant, whose work serves as the bedrock for most TV-advertising deals, intends to launch new technology that can provide so-called “cross screen” viewership of video content that might appear on traditional TV or on new digital screens, whether they be desktop, mobile, or

Willie Nelson is a country music icon still going strong at the age of 88! With a career spanning over seven decades, it’s no wonder the Texas native has a legion of fans.

Love Island star Wes Nelson has given away his £145k Mercedes to his dad and his brother after admitting material possessions “don’t mean anything to him”. Although we do not know his exact net worth, Wes, 23, revealed earlier this year that he became a millionaire at 21.

‘The Ice Harvest’ but I don’t think I’ve played a wife this way. You really get to go through so many stages of her life with her over those six episodes.

Brian Steinberg Senior TV EditorViacomCBS is among the big media companies rushing to find new ways to measure video audiences. Starting next year, the entertainment conglomerate expects to start doing deals based on a new yardstick.Dentsu, the Japanese ad conglomerate that owns Carat and Merkle, among other U.S.

Jamie Brandon’s Hearts contract has been extended for the season - with a view to getting him a loan move in January.

Brian Steinberg Senior TV EditorEva Longoria will lead a new six-part documentary effort for the soon-to-launch streaming outlet CNN Plus, adding another series to the nascent WarnerMedia broadband effort.Longoria will lead “Eva Longoria: Searching for Mexico,” a program that follows her as she travels Mexico to explore food ranging from tequila to mole sauce.

Jesy Nelson has reportedly been left "devastated" amid fresh allegations of blackfishing following a styling incident at the Capital's Jingle Bell Ball over the weekend. Following the release of her debut single Boyz, the former Little Mix star had previously been accused of blackfishing – a practice where a non-Black person styles themselves to appear Black or racially ambiguous.

Jesy Nelson has faced fresh backlash after she was accused of mocking the blackfishing accusations with her Jingle Bell Ball red carpet look over the weekend. Former Little Mix singer Jesy, 30, was accused of blackfishing in her music video for her debut solo single Boyz, which she hit back at.

Celebrities were out in force for the first night of Capital FM's annual Jingle Bell Ball with singer Jesy Nelson leading the way. Across the weekend some of the biggest names in music will take to the stage at London's O2 Arena, including Justin Bieber, Ed Sheeran, and Coldplay.

Saudi Arabia’s nascent film industry is in the spotlight this week thanks to the inaugural edition of the Red Sea International Film Festival in Jeddah, which runs until December 15.

Brian Steinberg Senior TV EditorAd-tech firm OpenAP has for the past few years worked to define TV viewers in ways that apply no matter which media company’s programming they watch.

Robbie Neilson piled the praise on super-stopper Craig Gordon and claimed the veteran keeper just keeps getting better.

Former Little Mix star Jesy Nelson was recently reportedly verbally abused while out for dinner with friends, it has been claimed.The Boyz singer, 30, was out with pals at the celeb stomping ground Chiltern Firehouse, when an argument is said to have broken out. Jesy, was said to have been called a "f**king h*e" during the alleged altercation over a scarf in a scene which attracted the attention of fellow diners.