Manchester United get their 2022/23 Premier League campaign underway on Sunday afternoon, as they host Brighton and Hove Albion.
18.07.2022 - 15:07 / variety.com
Brian Steinberg Senior TV EditorSome of the nation’s big-spending advertisers are taking a new swing at one of its oldest sports.When Fox telecasts Major League Baseball’s 2022 All-Star Game from Los Angeles Tuesday night, viewers are likely to notice big-league pitches from 25 marketers that have never purchased spots in the event, including Samsung, Adobe, Banc of America, Intel, Qatar Airways and Airbnb. They will join a slew of commercials from companies like Mastercard, Geico, General Motors, T-Mobile, Apple and Google that are already regular league sponsors.“We are up 30% higher on a revenue basis in the All-Star Game than we have been in any previous game,” says Mark Evans, executive vice president of sales for Fox Sports, in an interview.
Madison Avenue has long been enamored of sports, so it’s little wonder that advertisers might want to get on the field for one of the season’s bigger events. As more traditional TV viewers move to streaming venues, however, the TV networks and their advertisers are relying more heavily on marquee live events like the All-Star Game, other special match-ups, and post-season play to reach the viewers they might once have connected with during regular TV primetime.“You can only deliver so much audience in tiny dribs and drabs” who come through targeting viewer niches via digital, says Evans.
“You need to be able to get to the masses,” he adds. With that in mind, he says, “some advertisers you might think would be more traditional, more tuned to primetime, female-focused advertisers, are migrating toward live sports.”As the media sector looks to wrap up the industry’s annual “upfront” ad-sales season, when U.S.
Manchester United get their 2022/23 Premier League campaign underway on Sunday afternoon, as they host Brighton and Hove Albion.
musical collaboration. Depp, 59, and the 78-year-old former Yardbirds axman released an album dubbed “18” last month, weeks after the actor won his bombshell defamation trial against ex-wife Amber Heard.One of the record’s tracks features Depp uttering lines that were spoken by a convicted murderer and robber named Slim Wilson in 1964, according to Rolling Stone.Slim Wilson — whose real name was Willie Davis — was a train-hopping pimp and gambling cheat that recited a series of lewd poems.The poems, called “toasts,” were recorded by folklorist Bruce Jackson while Wilson served time in Missouri State Penitentiary, the outlet reported.Bruce Jackson recorded Wilson reciting a toast called “Hobo Ben” and included a transcription of the piece in his 1974 book “Get Your Ass in The Water and Swim Like Me.”Lines from “Hobo Ben” reappeared almost verbatim on Depp and Beck’s new experimental spoken-word song “Sad Mother—–n’ Parade,” on which the duo received the only songwriting credits.“The only two lines I could find in the whole piece that [Depp and Beck] contributed are ‘Big time motherf—-r’ and ‘Bust it down to my level,’” Jackson told Rolling Stone.
Lauren Sanchez and Jeff Bezos look like royalty stepping out of the Connaught Hotel in London. The power couple, who previously paid a private visit to Buckingham Palace, were all smiling at the cameras.
A song off Johnny Depp and Jeff Beck’s collaborative album 18 reportedly contains lyrics from a poem by an incarcerated man. The duo have been accused of stealing several lines from the piece, called “Hobo Ben”, in their song “Sad Motherf**kin’ Parade”.
EXCLUSIVE: Sanjay Shah, writer, executive producer and showrunner of Everybody Still Hates Chris, has signed an overall deal with CBS Studios, which is behind the recently announced animated series.
J. Kim Murphy The sports world and the city of Los Angeles are paying tribute to Vin Scully, the legendary sports announcer that called 67 seasons of Dodgers baseball. Scully died Tuesday at the age of 94, leaving behind a towering legacy as one of the most prominent, skilled and dedicated play-by-play announcers ever.“We have lost an icon,” said Dodger president and CEO Stan Kasten in a statement announcing Scully’s death.
Congrats are in order for Madison Prewett – she just got engaged!
Jeff Bezos & Lauren Sanchez are enjoying their time in London. The couple was photographed smiling and having fun as they walked the city together following a lunch date.Lauren Sánchez donates $1 million to ‘This Is About Humanity’ to benefit migrant children at the US-Mexico borderTom Cruise, Jeff Bezos, and Lauren Sanchez enjoy an exclusive dinner in LondonSanchez was wearing a white dress that she matched with white sneakers. Tying the whole outfit together was a red purse and an elegant necklace.Bezos wore a brown shirt and white pants and shoes, matching his outfit with Sanchez’s.
Jeff Bezos and Lauren Sanchez are enjoying a fun night out together.
Jadon Sancho has praised Alejandro Garnacho for his display in Manchester United’s 1-1 friendly draw with Rayo Vallecano on Sunday.
Here are your Manchester City evening headlines on Friday, July 22.
Tom Cruise, Jeff Bezos, and Lauren Sanchez were photographed heading to dinner at the exclusive private members hotel and restautant, The Twenty Two. Cruise proved that he is one of the best aging actors in Hollywood in a casual polo with denim jeans.
Brian Steinberg Senior TV EditorRunning traditional ads on streaming services like Disney+, Netflix and Amazon can be difficult. Some advertisers may choose a different route by creating some of the programming those broadband services use to get people to subscribe in the first place.A new study from Interpublic Group’s Magna media-research unit and Amazon Ads found that consumers don’t seem overly concerned whether a TV show they watch is created by an advertiser or a more traditional production studio, so long as the content is entertaining.
Skims just made summer a little bit hotter! Paris Jackson, Madison Bailey and Bella Poarch showed off their bikini bodies in an ad for the Kim Kardashian-founded brand’s latest swim collection.
A man who posted a racist emoji on England player Jadon Sancho's Instagram account following the Euro 2020 final has avoided jail. Sancho, fellow Manchester United star Marcus Rashford and Arsenal winger Bukayo Saka received a barrage of abuse on social media after they missed penalties in the shootout defeat to Italy at Wembley Stadium on July 11 last year.
Jadon Sancho has had a wonderful summer so far, scoring three times in Manchester United’s four pre-season friendlies and being arguably the team’s standout player.