variety.com
17.06.2020 / 17:55
Colombia’s Cineplex to Launch Virtual Theatrical Exhibition Scheme, CineplayMAX (EXCLUSIVE)
Anna Marie de la Fuente As most cinemas remain closed across most of Latin America due to the COVID-19 pandemic, Colombian indie distributor Cineplex, run by Elba McAllister, has set a July 1 launch for the region’s first virtual theatrical exhibition initiative, CineplayMAX.Inspired by similar schemes in the U.S., led by Kino Lorber, and Spain’s A Contracorriente Films, CineplayMAX has entered pacts with a host of independent exhibitors in the region to play their first-run and repertory