Lunar New Year: Everything to Know About the Holiday

Rebecca Davis editorChina’s Lunar New Year holiday brought in a record $1.2 billion (RMB7.8 billion) in ticket sales, making a tenth of the global 2020 box office in just six days.It marked the first time in Chinese film history that the country’s single-day box office exceeded RMB1 billion ($155 million) for five consecutive days.

On Wednesday, Chinese New Year box office achieved yet another new milestone with grosses for the holiday period growing to an estimated RMB 7.78B ($1.2B). This beats the previous all-time high set during the comparable 2019 holiday (RMB 5.9B). China often outdoes itself, but the fact that 2021’s Lunar New Year frame came with Covid capacity restrictions makes the performance even more staggering.

After acquiring Chinese New Year title The Yin Yang Master last week, Netflix is adding animated fantasy New Gods: Nezha Reborn to its roster. The film, based on the classic mythology The Romance Of The Gods, debuted theatrically in China for Lunar New Year on February 12 and grossed $21.3M through the weekend. To date, it has made over $36M in the market. Netflix has taken exclusive global streaming rights outside China.

Patrick Frater Asia Bureau ChiefMovie industry shares soared in Hong Kong on Tuesday in response to the bumper revenues being earned at the mainland China box office over the Chinese New Year holidays.Leading the gains were Imax China and Alibaba Pictures, both of which have direct stakes in the box office boom. Imax China stock climbed by 31% to HK$18.36 per share at the close of trading.

Lunar New Year 2021 is today, February 12th. It’s called Lunar New Year because, as Oprah Magazine describes, “it marks the first new moon of the lunisolar calendars traditional to many East Asian countries.” 2021 is the Year of the Ox, according to the Chinese zodiac. Traditions vary depending on your family and culture.

Rebecca Davis editorThe world’s largest film market is living up to its title with world-record-setting sales.

China's Lunar New Year box office opened with a roar Friday. Wanda Pictures' Detective Chinatown 3 was leading the pack of seven new releases as expected.

marked by a different animal.

Chinese New Year is celebrated later in the year, rather than the January 1 date observed by the Gregorian calendar.

Richard Kuipers Parallel worlds commingle with initially intriguing but progressively less invigorating results in “A Writer’s Odyssey,” a handsomely produced action-fantasy directed by Chinese hitmaker Lu Yang (“Brotherhood of Blades,” “The Sacrifice”).

China’s box office is primed for a sparkling Lunar New Year frame as new titles start rollout on Friday. As we noted this past Sunday, pre-sales had alread begun to pop, with threequel Detective Chinatown 3 in the lead. The film from Chen Sicheng as of 11:30PM local time on Thursday had hit over RMB 673M ($104M) in advance tickets for opening day Friday and more than RMB 950M ($147M) for the first week, according to Maoyan.

Patrick Frater Asia Bureau ChiefChinese New Year is the biggest, most lucrative and brashest season of the year in mainland China cinemas. It is a time for big-budget tentpoles and fun films that are pitched as family entertainment.Having reserved their place in the releasing calendar for months or even a year, seven films open simultaneously on Friday (Feb.