Lionsgate has partnered with Tiicker, a pioneering platform for cultivating shareholder loyalty, to offer retail investors discounts and gifts around the studio’s film and TV brands.
The goal is to turn individual fans of its franchises into stockholders. The studio is the first Hollywood partner of the Detroit-based firm that has programs with Amazon, Carnival, Ford, GM, Whirlpool and others.
Lionsgate vice chair Michael Burns says it currently has fewer than 10,000 retail shareholders owning well under 10% of the company.Read more on deadline.com
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