Linda Yaccarino’s Bizarre Performance at Code 2023 Raises Even More Questions About the Future of Elon Musk’s X
29.09.2023 - 19:55
/ variety.com
Daniel D'Addario Chief TV Critic “Where am I going?,” Linda Yaccarino, the CEO of the company now known as X, asked as she wandered onto the stage at the Code 2023 conference Wednesday night. She seemed to feint toward the chair that her interviewer CNBC journalist Julia Boorstin had been sitting in, before finding her footing.
It was a telling moment, and a bit of foreshadowing that might seem heavy-handed if written into a high-camp episode of “The Morning Show.” Over a bizarre and rambling 40 minutes, Yaccarino, a media executive hired away from NBCUniversal earlier this year, made very little clear, but for one thing. Those who hope that X, formerly known as Twitter, somehow has a bright future ahead of it have less reason to feel confident with Yaccarino in charge.
At this week’s Code 2023 — a prestigious Kara Swisher-led conference held by Vox Media in Dana Point, Calif. — Yaccarino’s performance made for a completely congruent match between substance and style.
Which is to say: She said little of substance, and did so in a halting and seemingly confused style, swiveling her head from side to side and at one point saying “It’s all a blur” after misstating a fact. She was plainly rattled by the booking, earlier at the conference, of Yoel Roth.
Swisher interviewed the former head of trust and safety at Twitter, who stepped down after Elon Musk acquired the company; she has said that Yaccarino was fully aware Roth would be present. (Yaccarino claimed to have been surprised to learn Roth was speaking before her; Swisher said on X that Yaccarino, in fact, knew.) When the audience responded with some nervous laughter to her visible discomfort, she muttered, “Chuckles, chuckles.” And when asked about Roth’s claim that
.