Laced Up: Beyoncé's First Ivy Park x Adidas Collaboration Foreshadows Her Sneaker-Culture Dominance

On February 1, and Travis Scott celebrated their daughter Stormi's second birthday with another Stormi World-themed birthday party.

Stormi Webster's celebrating another trip around the sun with the most lavish birthday celebration. 

Thanks to the rise of celebrity collaborations over the past decade, sneaker culture has blossomed as one of the most coveted sectors in the fashion industry. From Kanye West's popular Yeezys line to Travis Scott's blossoming relationship with Nike, your favorite artists love showing off their fresh kicks just as much as they love designing them.

Beyoncé has given a fellow Louisiana-born a pretty genius fashion idea.Earlier this month, the icon launched her new Ivy Park x Adidas collection, which featured a line of athleisure in maroon and yellow tones.

Who runs the world? Girls! 

DJ Khaled, John Legend, and the late Nipsey Hussle have taken home the award for Best Rap/Sung Collaboration tonight at the 62nd Annual Grammy Award. Khaled’s 2019 single “Higher” beat out songs by Lil Baby and Gunna (“Drip Too Hard”), Lil Nas X (“Panini”), Mustard and Roddy Ricch (“Ballin”), and Young Thug, J. Cole, and Travis Scott (“The London”).

Thanks to the rise of celebrity collaborations over the past decade, sneaker culture has blossomed as one of the most coveted sectors in the fashion industry. From Kanye West's popular Yeezys line to Beyoncé's new Ivy Park x Adidas collection, your favorite artists love showing off their fresh kicks just as much as they love designing them.

Laced Up is Billboard Style's new series that dives deep into the curation of athletic brands' sneaker collaborations with all-star musicians -- from Kanye West's Yeezys to Travis Scott's growing Nike collection -- that deserve a place in your closet.When it comes to sneakers, Kanye West has a grip on the culture that's just as strong as his grasp on the music industry.

Beyonce’s new Ivy Park line has received criticism for failing to cater to plus-size customers.

Making the case to put Ms. Tina Knowles-Lawson on the creative team for the Ivy Park x Adidas campaign.

When Beyoncé does something, it’s Major News™. This, after all, is the most-nominated woman in Grammy history, the first and only black woman to headline Coachella and Glastonbury, the woman who gifted us the masterpiece that is Lemonade and the woman who has landed a three-project deal with Netflix worth $60 million, including 2019’s epic Homecoming.

Reese Witherspoon, Cardi B, Yara Shahidi, Zendaya and even Hailey Bieber have already tried it out — but now the rest of the world can get their hands on Beyoncé's first Ivy Park athletic-wear collection under Adidas.The superstar founded Ivy Park in 2016 but when she becamecreative design partner of Adidas in April 2019, she decided to relaunch her label under its umbrella.

It’s finally here! Well, almost.