Kin Euphorics CEO Jen Batchelor Details Her Relationship with Co-Founder Bella Hadid

24.10.2022 - 21:37 / usmagazine.com

Girl bosses! Jen Batchelor and Bella Hadid are the power team when it comes to the success of Kin Euphorics, the non-alcoholic, social beverage brand. Batchelor exclusively talked to Us about how Kin came to be, what it’s like working with Hadid and her biggest successes.

Hadid’s career consists of long workdays and a hectic life, which led her to look for a unique solution. “That also tethers on burnout, meaning she was constantly working on overdrive – she didn’t have a tool to help her properly unwind,” Batchelor told Us.

Kin was the perfect fit, and Batchelor has had a blast working with Hadid. “Our partnership is all play. We love creating together and imagining a world where Kin can fit into any aspect of your intentional lifestyle,” she said. “[Hadid] helps me keep the embers burning for that future-world vision and also honors my love for the scientific and decidedly nostalgic.”

Batchelor launched Kin Euphorics in 2018 with the goal to transform the social norm of drinking into helping others take better care of themselves – taking something bad for you and turning it into something to make you feel good. The beverages are made with adaptogens, which help decrease stress, and nootropics, which enhance the brain’s cognitive function and other ingredients to give you a euphoric boost.

Batchelor has accomplished a lot when it comes to Kin Euphorics, as she is the first Latina woman to raise over $10 million in venture capital for a beverage brand. She’s started a movement – and she’s just getting started.

Batchelor’s passion for beverages started at a young age – which has much to do with being the daughter of a Saudi Arabia-based distiller of desert moonshines.

“The love I have for drinks is deeply rooted in their