North West wasn’t in the mood for photographs while sitting front row at a fashion show this week in Paris and her mom Kim Kardashian is now reacting to the viral moment.
Kim Kardashian Reveals How Ex Kanye West Helped Create Her Skincare Line
22.06.2022 - 02:35 / etonline.com
Kim Kardashian and Kanye «Ye» West have a rock-solid business relationship, and she let the world know about it.The 41-year-old reality TV star took to her Instagram Stories on Tuesday (the day she launched her new skin line, SKKN by KIM) and revealed exactly how the GRAMMY-winning rapper lent a huge helping hand in the creative process that led to the final product. While in her SKKN office, Kardashian shared how SKKN by KIM came up with the packaging, the name, font and how they picked color tones for a skin line that includes cleansers, toners, exfoliators, hyaluronic acid serums and eye creams.Kardashian also shared the «mood boards» and early renderings the team came up with during their original brainstorming sessions. “And of course, my creative process wouldn’t have been complete — and I always give credit where credit is due — without Kanye," Kardashian said.
«He brought his team and introduced me to [creative director] Willow [Perron] and we came up with the new name -- that was actually [Kanye's] idea -- and the packaging shapes were his, and even the font he did, just like Skims.»During the behind-the-scenes videos, Kardashian revealed some of the early packaging was shot down by Ye himself.A post shared by @kimkardashian«You guys should have seen the first set of packaging, and when I tell you Kanye walked into the room and said 'This is not it,'» she revealed. «And he was right.
Packaging is definitely his thing. And when Willow and his team were able to figure out the whole sustainable part, we really figured out a way to make this re-fillable, and I think just for our environment, it wasn’t even an option.
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