Kendall Jenner and Bad Bunny were among the many stars that attended the 2024 Super Bowl!
24.01.2024 - 14:39 / dailyrecord.co.uk
Tesco has officially become the first UK supermarket to stock an award-winning bottle of tequila founded by cultural icon Kendall Jenner.
Known for her modelling and reality TV career, Jenner has also expanded her empire with a range of business ventures. This includes founding the award-winning 818 Tequila, which was previously only available in the states or in a select number of online UK stores.
Launched in 2017 and named after Kendall's Calabasas area code, this popular spirit was initially a massive success and won accolades at numerous competitions. Handpicked from 100 percent Blue Weber Agave, the tequila was developed in three distinct flavours.
Now, Tesco has become home to the 818 Tequila Blanco flavour, with a 70cl bottle priced at £43. There are two other flavours - Reposado and Anejo - although they do not look to be available in the UK just yet.
The UK's largest supermarket chain is currently stocking the brand's Blano Tequila online and in 643 stores across the country. It is said to boast notes of sweet agave and vanilla, with undertones of tropical and citrus fruit.
Its platinum, light body means that the 818 Blanco Tequila is perfect when enjoyed on its own. Meanwhile, the brand also recommends mixing it into a range of cocktails, such as Spicy Margarita or Tequila Mule.
"Tequila is really on trend right now, and in 2023 Tesco sold over 1.2 million bottles of it – a 28% increase year on year," said Brandon Hemmings, Assistant Buyer for Spirits at Tesco. "818 is one of the brands that’s helped to develop a new generation of tequila fans, but up until now it’s only been available in a select number of high-end stores in the UK."
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