nme.com
17.01.2024 / 21:01
Kanye West files to trademark phrase inspired by wife Bianca Censori
Kanye West has filed to trademark the phrase “I miss you when I wake up before you” – inspired by his wife Bianca Censori.To celebrate his wife’s birthday on January 6, the controversial rapper-producer shared a photo of his Censori on Instagram with the desired trademark as its caption: “I miss you when I wake up before you.”Now, as the Daily Mail reports, West filed nine separate trademark applications for the phrase on January 11, which is reportedly said to be used as a slogan to launch a wide range of products and services, including moisturisers, “biological cloning”, and plush toys.The goods and services listed in the applications range from technology and science to fashion, with West’s lawyer Gregory K. Nelson confirming that he filed the applications on behalf of the same company he has used to file trademarks in the past, Ox Paha, Inc.A post shared by Ye (@kanyewest)Last year, West submitted 26 trademark filings for the word “Yews” through Ox Paha Inc., trying to gain the right to use the term across education, music streaming, television, games, clothing, and more.