nme.com
18.09.2022 / 17:11
Kanye West files new trademarks to expand Donda Sports brand
Kanye West has filed a number of new trademarks to expand his Donda Sports clothing brand.According to a new report from TMZ, the rapper’s company Mascotte Holdings has filed trademarks for clothing items including jackets, hats, shirts, shoes and a host of accessories including blankets, wallets and umbrellas.Another trademark reportedly filed is for ‘Dove Sports’, a new label that will be used for “athletic services such as training sessions, competitions, tournaments, camps, seminars, field trips and even traditional educational frameworks.”The news comes after Ye this week made known his plans to go solo in his future fashion ventures. In a new Bloomberg interview, the rapper detailed his plans to have a clean break with his biggest corporate collaborators. These include opening his own Donda campuses nationwide, which will house shopping, schools, farms, and dorms in an integrated facility.