While we were all distracted by Taylor Swift’s immoveable red lipstick and Usher’s nostalgic 00s performance during Sunday’s Super Bowl, there was another beauty look that flew somewhat under the radar – Hailey Bieber’s new hair.The model kept a reasonably low profile during the sporting event, but now she’s given us a closer look at her brand new dramatic hair transformation – and we’re in love. Her new look saw her ditching her signature golden ‘cinnamon cookie butter’ hue in favour of a much darker, richer chocolate syrup shade – perfect for the queen of sweet-treat themed beauty trends.