‘Jesse Watters Primetime’ Gives Fox News An 8 PM ET Boost In Debut In Time Slot; Verdict Still Out On Matching Tucker Carlson Audience
18.07.2023 - 23:57
/ deadline.com
Jesse Watters’ debut as the permanent occupant of Fox News’ 8 p.m. hour gave the network a boost in the timeslot, versus the series of replacement hosts who have filled the time period since the cancellation of Tucker Carlson’s show.
Jesse Watters Primetime averaged 2.47 million viewers during the hour. That compares to the 1.66 million that Fox News Tonight averaged in June.
Still, Watters’ audience was less than the 3.1 million viewers that Carlson averaged in the time period last July. The network is obviously aiming for Watters’ audience to grow, as Carlson’s did after he replaced Bill O’Reilly in 2017.
Watters on Monday beat cable news rivals, including an MSNBC Joe Scarborough special, which averaged 1.29 million, and CNN’s Anderson Cooper 360, which averaged 686,000.
In the adults 25-54 demo, Watters averaged 161,000 viewers, compared to 139,000 for MSNBC’s Scarborough and 120,000 for CNN’s Anderson Cooper 360.
Watters’ move was among a series of Fox News nighttime scheduling changes that launched on Monday. Fox News topped primetime, averaging 2.28 million, compared to 1.18 million for MSNBC and 574,000 for CNN. In the 25-54 demo, Fox News averaged 187,000, compared to 169,000 for MSNBC and 120,000 for CNN.
Fox News left the 9 p.m. time period unchanged. MSNBC’s The Rachel Maddow Show topped the hour with 2.35 million, compared to 2.24 million for Fox News’ Hannity and 548,000 for CNN’s The Source with Kaitlan Collins. In the 25-54 demo, Maddow averaged 193,000 to 150,000 for Hannity and 129,000 for The Source.
Fox News also moved Greg Gutfeld’s show up an hour, to 10 p.m. ET. It averaged 2.14 million in its initial outing in that time period, improving on the 1.7 million June average for the slot’s