‘Jaws’ Takes A Bite Out Of ‘Honk For Jesus’, ‘Gigi & Nate’ – Specialty Box Office
05.09.2022 - 04:41
/ deadline.com
Labor Day weekend saw blockbusters old and new buoyed by cheap tickets, as was a limited openings like Saloum with multiple sold out screenings at two theaters, including every showtime on Saturday.
Over 3,000 theaters, including IFC Center and Alamo Drafthouse LA, where the French-Senegalese indie film began a qualifying run, offered $3 tickets for National Cinema Day. The promotional event is seeing preliminary box office returns of $24.3 million dollars for Saturday, according to Comscore. That’s 9% ahead of the preceding Saturday, even with discounted admissions, but strongly favored re-releases from Spider Man: No Way Home from last year to Jaws, from 1979, and tentpoles that have been in theaters for weeks and months led by Top Gun: Maverick. The box office was up 100% on Saturday from Friday but skewed heavily to its top ten titles.
Those did not include Focus Features’ Honk For Jesus. Save Your Soul., which opened on 1,880 screens and simultaneously on streamer Peacock, or Gigi & Nate from Roadside attractions on 1,184 screens. Honk for Jesus estimates are $1.44 million for three days and $1.75 million for four. Gigi and Nate is eyeing $1.06 million for the three-day weekend.
Honk clocked $430K Friday, rising to $610K Sat. The estimate is for $400K today and $310k Monday for the film, which carries a 74% Rotten Tomatoes rating from critics but a C- CinemaScore, along with a 45% in the top two boxes with a low 28% recommend.
Audiences were 62% female and 61% over 35, with 47% over 45. The mix was 34% White, 10% Latino, 50% Black and 6% Asian/Other. It played best in in the East, South and Midwest. The film, starring Regina Hall and Sterling K. Brown as a megachurch power couple marred by scandal, was written and