ITVX Hits Billion Views; All3’s Betty Adds Production Chief; UK Indie Firebird Options Korean Drama ‘Train’ — Global Briefs
17.04.2023 - 11:59
/ deadline.com
ITVX Hits One Billion Streams After Five Months
ITV’s streaming service ITVX has reached one billion streams, less than five months after it launched. The last time ITV hit a billion streams, in 2022, it took seven months. The service replaced ITV Hub in the UK on December 13, and integrated programs from BritBox, the streamer it ran with the BBC. March represented ITVX’s best streaming month, with 282 million streams, up 100 million year-on-year. ITX offers dramas such as The Twelve, Without Sin and A Spy Among Friends. From its archive content, early 2000s drama Footballers’ Wives is the top performing show, with One Tree Hill the top U.S. boxset. Love Island and Unforgotten are also singled out as drivers.
‘Naked Eduction’ Maker Betty TV Hires Head Of Production
All3Media’s Betty TV, the UK behind the controversial Channel 4 series Naked Education, has its first Head of Production in five years in the shape of Bandicoot exec Emma Read-Wilson. She will begin her new role at the Wheeler Dealers and Fred’s Last Resort maker. At the same time Betty TV, which is part of All3 label Objective Media Group (OMG), is rebranding to add the ‘TV’ to its name and getting a new logo. Read-Wilson was previously a Production Executive at OMG. Betty’s Naked Education has been in the headlines in the UK in recent weeks after receiving nearly 1,000 complaints and caused Channel 4 content chief Ian Katz to reject claims of child abuse and pedophilia. In the show, naked adults present classes to teenagers to discuss body positivity.
UK Producer Firebird Options Korean Drama Format ‘Train’
BBC Studios-owned Firebird Pictures has optioned the remake rights to Train, a South Korean drama about a detective whose case leads him into two
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