Emmerdale star Katherine Dow Blyton has shared her own personal connection to the latest storyline airing on the ITV soap.
03.03.2022 - 17:09 / variety.com
K.J. Yossman ITV has bought out BBC’s share of BritBox U.K. ahead of the launch of its new streaming service ITVX, Variety has confirmed.ITVX will integrate BritBox U.K.
although the latter best-of-British offering will remain a “separate entity” within the app and require a paid subscription.BritBox International, which is available in the U.S., Canada, Australia and South Africa, will remain a 50/50 joint venture between ITV and BBC. BritBox International will also launch in the Nordics later this year.In a call with journalists, ITV CEO Carolyn McCall confirmed that ITV had bought out the BBC’s 10% stake in BritBox U.K. for a “nominal” amount.“We initiated [the buy-out] because ITVX is very much an ITV strategic ambition,” she said.
“It’s a very important part of our over-all strategy so we initiated that. In the original shareholder agreement there was a way of dissolving that interest and the BBC have been extremely helpful and supportive. So that’s all that’s happened and we go on normal.” When asked for further clarification of what the buy-out means for Britbox, an ITV spokesperson told Variety: “To give ITV greater control over BritBox U.K.
and enable its integration into ITVX, the BBC has ceased to be a shareholder in BritBox UK. They will continue to be a strong partner for BritBox U.K. and BritBox International, and we have agreed a new long-term content supply deal with the BBC.
Emmerdale star Katherine Dow Blyton has shared her own personal connection to the latest storyline airing on the ITV soap.
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