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Instagram influencer Gabby Allen's post for Primark banned over lack of 'ad' disclosure
27.10.2021 - 12:30 / dailyrecord.co.uk
An Instagram post by influencer Gabby Allen promoting Primark products has been banned after she failed to make it clear she had a commercial relationship with the retailer.
The post by the former Love Island contestant, seen in August, featured a photo of her with the caption: "Feeling fab but chilled Wearing these jeans and top from one and only @primark £iworkwithprimark."
A reader complained that the post was not obviously tagged as an ad.
Primark confirmed that the post was part of Allen's
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