Inside the Marketing Campaign to Bring Audiences Back to Movie Theaters (EXCLUSIVE)

Cinemark announced a phased reopening plan early Wednesday that will see most of the circuit's U.S. locations back in business by mid-July with enhanced sanitizing and social distancing protocols in place.

video Wednesday that provides patrons with a detailed look at what movie theaters will look like when they reopen their doors under new safety guidelines.Cinemark is doing a phased reopening some of its theaters in Texas by Friday but will be targeting the reopening of more than 300 theaters by mid-July.

Exhibition giant Cineworld, which owns the Regal chain in the U.S., is set to reopen some of its European cinemas next week, with its U.S. and U.K movie theaters reopening on July 10.

Nancy Tartaglione International Box Office Editor/Senior ContributorRegal Entertainment owner Cineworld Group has confirmed it will re-open cinemas in some of its markets during the last week of June, with all theaters expected to be back online during the course of July.

The California Department of Public Health declared that the state’s movie theaters can reopen as of this Friday (June 12) amid the pandemic – but don’t expect many of them to do so.

Anthony D'Alessandro Editorial Director/Box Office EditorEXCLUSIVE: Despite yesterday’s good news for exhibition from the California Department of Public Health that they can reopen as early as this Friday, June 12, we’re hearing that many notable chains won’t be.

Movie theaters in California may begin opening as early as June 12, but they’ll have to follow some strict guidelines that the state’s Department of Public Health has announced.

Dave McNary Film ReporterMovie theaters in California could begin reopening as early as June 12 under strict proposed guidelines that have been issued by the state’s Department of Public Health.Gov. Gavin Newsom has yet to weigh in on the proposed guidelines, which are part of family entertainment rules.

Anthony D'Alessandro, Dominic Patten EXCLUSIVE: With California Gov. Gavin Newsom potentially poised to make an announcement easing COVID-19 restrictions on movie theaters this week, the industry anticipates at least the semblance of a summer season.The news will come as a relief to movie theaters, which have been shut since mid-March, and studios as well which have holding back on expensive event movies.  Warner Bros.

By Leo Barraclough

By Dade Hayes

By Tom Tapp

France will allow cinemas to reopen June 22, the government disclosed Thursday. The move was part of a general relaxing of lockdown measures unveiled amid the novel coronavirus pandemic.

France’s movie theaters will be allowed to re-open from June 22, Prime Minister Edouard Philippe announced this evening. This is earlier than expected, as French Culture Minister Franck Riester said this week that cinemas were eyeing a July 1 re-start. The decision was made in concert with the industry, Philippe said today, in order to allow exhibitors and distributors to organize concerted national campaigns. Social distancing measures will be in place, though Philippe did not elaborate.

By Elsa Keslassy

Jessica Simpson is staying committed to her workout routine and diet even while in quarantine with her three kids — and ET is sharing how she does it! 

Drive-in entertainment is having a moment.

Melanie Parker didn’t know what to expect when she reopened Sweet Onion Cinemas in Vidalia, Ga., shortly after the governor lifted the stay-at-home order. It’s been a few weeks now, and the attendance numbers are pretty dismal.