Discount dining deals will see foodies enjoy steak nights for under £15 until mid-December as Buzzworks launch an affordable autumn menu.
19.10.2023 - 12:15 / deadline.com
In yet another move to increase its footprint in Asia, IMAX is expanding its partnership with Hengdian Films via an agreement for 20 new IMAX with Laser systems across China. This marks the largest deal for new IMAX systems in four years, reinforcing the strong demand among Chinese exhibitors and audiences for the premium experience with Hollywood and local content alike.
The new IMAX locations will be in Jingdezhen, Ulanqab and Zhangjiakou, all first-ever locations in China for IMAX. Additionally, new locations are set to open in Hangzhou, Guangzhou, Chengdu, Jiujiang, Hohhot and Yangzhou, with more to be confirmed.
The multi-theater pact comes after IMAX China delivered its highest grossing summer season ever at the box office. In 2023, IMAX has earned more than $18.4M with Christopher Nolan’s Oppenheimer repping 30% of the film’s opening weekend on less than 1% of Chinese screens. The fantasy epic Creation of the Gods also became IMAX China’s all-time best summer title, with IMAX capturing 10% of the film’s total gross. Earlier this year, IMAX recorded its best-ever box office result for the peak moviegoing Chinese New Year period, driven by The Wandering Earth 2, which now stands as the format’s highest-grossing local-language film of all time.
Hengdian focuses on film and television investment, production, distribution, exhibition and other derived businesses. The company has established 503 theaters with a total of 3,154 screens across 197 cities in 29 provinces.
Hengdian and IMAX have been in business since 2015. The new agreement will bring the total number of IMAX locations with Hengdian Films to 27.
Said Xu Tianfu, Chairman of Hengdian Films, “We are delighted to further strengthen our partnership with
Discount dining deals will see foodies enjoy steak nights for under £15 until mid-December as Buzzworks launch an affordable autumn menu.
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