Iceland is dropping the price of family favourites to just 1p to help over the school holidays.
18.07.2023 - 08:55 / manchestereveningnews.co.uk
A supermarket has splashed the price of 500 key 'weekly shop' products in a bid to help families through the cost of living crisis.
Iceland, which also includes The Food Warehouse, has cut the cost of some of its most popular items, including Nescafe Coffee, Youngs Fish Fingers, Anchor Spreadable and Tetley tea bags.
And many shoppers will be pleased to see it includes some Heinz products too, with tins of spaghetti in tomato sauce reduced from £4 for four tins to £3.50, as well as Kellogg's cereals, with the Variety pack now half price, down from £3.50 to £1.75.
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It's also expanded the number of products included in its Mix and Match range, which saves customers money with multibuys.
With deals including 3 for £3, it means the likes of a Warburtons Toastie thick white loaf is down to £1, as opposed to the £1.40 you'll usually pay both here and elsewhere.
There are 3 for £10 deals too, which include the likes of Greggs Sausage Rolls and some of its Slimming World range.
In fact a third of the supermarket's range now features in the multibuy offers.
Richard Walker, executive chairman of Iceland Foods, said: “Families are struggling more than ever as the cost-of-living crisis worsens. That’s why we’ve invested millions – and will continue to do so – to keep prices low across key weekly shop items.
"We know we have a responsibility as a business to support our customers in any way we can and offer great value when people need it most.”
Another perk for Iceland shoppers is that it offers free next day delivery with a minimum £40 online spend, or even same day delivery for £2, (free to new customers).
And with more people now using air fryers to keep bills
Iceland is dropping the price of family favourites to just 1p to help over the school holidays.
Iceland has announced a new offer that will see shoppers get fridge and freezer favourites for as little as a penny for the next 10 days.
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