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Human-sized pillow with teddy bear head launched for lonely singles

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Singles who don't want to feel lonely this winter will have the chance to replace "the need for physical presence" with a human-sized emotional support bear.

The Loving Bear Puffy costs £135 and is the shape and size of a male human body, but with the head of a half-asleep bear. The man-bear pillow was created by a firm which calls it "a very personal product invented by an ordinary woman who is afraid of being alone." Puffy weighs just 3.2 kg, so can be easily moved around a home and offers some benefits over human company, according to co-creators Ina Marholeva and Tonia Berdankova.

They say: "he doesn't snore, he doesn't grumble or get angry."The company explains: "We women are often left alone for various reasons.

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