How to Use Social Media to Build Your Personal Brand

19.10.2022 - 18:11 / usmagazine.com

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People around the globe are constantly on social media. This is not some new trend – it has been ongoing for well over 10 years now. Your little sister as well as your grandmother are likely on some social media of their choosing. This is probably no shock to you whatsoever as this is the new norm. However, in the grand scheme of things, this pattern of human behavior is far outside the long-standing norm when contrasted against that of the generations that came before us. For example, your great-great-grandfather did not look to the endless number of digital pages for help in creating a business and turning a profit. The primary reason for this is simply that the internet simply did not exist. But the secondary reason was just as pertinent – it was not needed.

Why exactly was this the case? For one, successful business ideas were passed on from father to son – the members of the younger generation only had to go to their elders for advice. On top of this, families were generally long standing enough to where they already had relationships in place before the younger people could even grow up. In summation, this means that once the younger people grew up, they had a network in place to make their professional life run smoothly. Chances are that your present life looks nothing like this, and you must find a way to combine the modern trends of social media with the traditional human condition. Amy Jo Martin, the Founder and CEO of Digital Royalty highlighted how to do so, “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.”

Without a personal and professional network,