Every year, the box office figures for the Chinese New Year holiday, the biggest moviegoing week in China, have been higher than the last. This year should have been no exception. But then the unthinkable happened: As the death toll from the coronavirus epidemic mounted, all seven of the unusually strong blockbusters scheduled to debut pulled out just days before their release.
How the Wuhan Coronavirus Infected the Chinese Film Industry
23.01.2020 - 23:21 / variety.com
Just days ago, no one would have predicted that China’s most lucrative film-going season was about to be derailed by the escalating epidemic of a novel coronavirus that is now rapidly spreading through the country and beyond.
Variety takes a look at how the box office in the world’s second largest film market has been overturned by a public health crisis that has made gathering in enclosed cinema spaces a health risk.
Pre-Sales and Promotion
Earlier this week, it seemed to be business as
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