How Kristin Juszczyk Found Viral Success Designing Taylor Swift’s Chiefs Puffer Jacket
09.02.2024 - 16:36
/ glamour.com
Juszczyk, the 29-year-old wife of San Francisco 49ers fullback Kyle Juszczyk, had spent the past several years of her husband’s career creating custom outfits for women like herself, who wanted to look fashionable while supporting their favorite team.
Juszczyk taught herself how to sew, made hundreds of pieces from skirts to jumpsuits, and soon realized that her passion project could be a real business.
But after years of hard work, she still hadn’t had her big break.“I was trying to collaborate with brands and no one was really interested in me,” she tells Glamour.Then, she took a big leap of faith, and sent two of her pieces—custom Kansas City Chiefs puffer jackets—to Chiefs quarterback Patrick Mahomes’ wife and her new friend, Swift.
Both women wore the jackets to the chilly Jan.
13 game, and Juszczyk’s world changed forever.This content can also be viewed on the site it from.Just a few weeks later, Juszczyk has secured a with the NFL to officially use their logos on her designs.
She now has nearly on Instagram and a Super Bowl weekend for her first official product—a sleek puffer vest—is up to nearly $30,000 at the time of this writing.If it all sounds incredible and overwhelming, well Juszczyk can’t quite believe it either.“It's just like this Cinderella story,” she says.
“I mean, it just feels so magical.
And I recognize that this is a once in a lifetime opportunity and I'm just so beyond grateful.Ahead of the big game, in which, ironically, her husband’s 49ers will play against the Chiefs, Juszczyk chatted with Glamour about the years of hard work behind her “overnight” success, her plans for her brand, and what she’s wearing to the big game.Glamour: How did this passion project start? Did you have any background
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