variety.com
22.02.2023 / 17:27
BritBox International Reaches 3 Million Subscribers, Celebrates ‘Super Successful’ BAFTAs Simulcast (EXCLUSIVE)
Manori Ravindran Executive Editor of International BritBox International has reached three million subscribers across its eight international markets, Variety can reveal. The “best of British” streamer, which is backed internationally by BBC and ITV, has reached its latest milestone across the U.S., Canada, Australia, South Africa, Sweden, Denmark, Norway and Finland. (The service launched in the U.K. in November 2019 but split off from the global operation in 2022 and is now integrated into ITV’s streaming offering, ITVX.) “Through what’s been a really challenging time for lots of SVODs, we’ve grown by 15% this year, which certainly exceeds that category growth for the U.S., and lots of our competitors in that set,” Reemah Sakaan, the London-based CEO of BritBox International, tells Variety.