Hip Hop 50 Live: Rap icons rock Yankee Stadium to celebrate five decades of hip-hop

YouTube’s Director of Black Music & Culture and the founder of Spotify’s Rap Caviar playlist, has spoken to NME about hip-hop’s 50th anniversary, YouTube’s new FIFTY DEEP programme and why Soulja Boy deserves his props as an innovator of “youth culture.”The Congolese-American’s career has been heavily intertwined with the genre. Earlier in his life, he helped programme hip-hop music on BET – where shows like Rap City earned the network huge ratings, VJed on MTV in the early ‘00s, and even worked with rap mogul Diddy for three years at Bad Boy Records.One of his biggest feats, however, is creating the popular Rap Caviar playlist for Spotify: now the most-followed rap playlist on the streaming platform and meant to represent the creme de la creme of all things hip-hop.“I didn’t pitch it necessarily,” Basa said, explaining how Rap Caviar came about.

Todd Gilchrist editor In the 20 years since “Ghetto Pop Life,” the acclaimed debut album from producer-rapper team Danger Mouse & Jemini, much has happened — to them and to hip-hop, much less to the world. You wouldn’t know it listening to their overdue follow-up, “Born Again,” but that’s a good thing, especially against the backdrop of all of that change.

Livestream shopping platform NTWRK is teaming up with Amazon Music and its audio storytelling app Audible for Hip-Hop Sounds & Stories: A 50 & Forever Celebration, an immersive two-day experience that explores how fans have been listening to hip-hop over the last five decades. Read Next: NTWRK, Paramount Pictures, and streetwear brand We Are Little Giants celebrate Mutant Mayhem Happening August 26 and 27 at NTWRK LA, the free event will feature live performances from DJ Drama and SleazyWorld Go, exclusive audio content, and an in-depth discussion on the influences that have shaped the genre.

Cargo trousers are officially back in style this year and one affordable pair from New Look ha been praised by shoppers who are "tempted to get them in every colour."

Mick Jenkins has a chip on his shoulder when it comes to defending hip-hop’s under-appreciated underground. “We’re celebrating 50 years of hip-hop, and a lot of artists like myself who’ve been in this joint for 10, 15 years, underground the whole time, don’t get to be a part of the celebration, but artists who’ve been here for six months get to be on stage at the award show,” he points out in conversation with Dylan Green on this week’s episode of The FADER Interview. “We’re celebrating 50 years of hip hop, not 50 years of rap.

Nick Jonas’ daughter is already following in her dad’s footsteps.

There was a surprise guest at the Jonas Brothers Yankee Stadium concert Sunday night. Tonight Show host Jimmy Fallon made an unexpected appearance, joining the Jonas Brothers onstage and leading the crowd in a sing-along version of The Killers’ “Mr. Brightside.”

Nick Jonas is ready for his 1-year-old daughter, Malti, to get into the family business! The proud dad took to Instagram on Sunday, sharing a pic of his little girl sitting at a drum kit with pink noise-cancelling headphones on. «From sound check to the stage with my girls.

Jonas Brothers got a special visit from Jimmy Fallon on Sunday, during their concert at Yankee Stadium in New York City.The Jonas Brothers kicked off their new world tour this weekend — called simply — at the iconic baseball stadium, and for their second sold-out show, they were joined by the Tonight Show host.Notably, Fallon came out sporting the scruffy beard he's grown since his talk show has been on hiatus amid the ongoing WGA/SAG-AFTRA strikes, as well as some moody dark shades to complete the rocker ensemble.Also notably, Fallon came out to belt out a lively cover of «Mr. Brightside» — a song by The Killers.

Chuck D has narrated a new audio docu-drama series about the rise of hip-hop, which is available to listen to now.The American rapper and Public Enemy frontman recounts the story of hip-hop’s birth in the Bronx, New York during the late 1960s and early ’70s on new series Can You Dig It? A Hip-Hop Origin Story.Across five 30-minute episodes, the hip-hop pioneer retraces the genre’s rise through a blend of “immersive reenactments, oral history and expert discussion”, according to the show’s summary notes.“How did hip-hop happen? To understand that, we have to go back to before the birth’ of the culture,” the description reads.It continues: “It wasn’t a given that the Bronx of the late 1960s and early 1970s would be the birthplace of an American art form. Urban renewal had left the borough neglected and in crisis.

It happens to the best of us.

Editors’ Note: This guest column by former Luke Cage showrunner and Creed II writer Cheo Hodari Coker is part of Deadline’s series commemorating the 50th anniversary of Hip-Hop on August 11.

A.D. Amorosi Hip-hop may belong to the world now, but there’s little question that the sound and culture that took over the world had its start in the New York City borough of the Bronx in the summer of 1973, where DJ Kool Herc and others held neighborhood block parties — mixing, scratching and rhyming over records. In observance of that anniversary, Run D.M.C.

YouTube has announced that they will celebrate the 50th anniversary of hip-hop this year by launching the FIFTY DEEP campaign.This month marks 50 years since DJ Kool Herc performed at a party in the Bronx and showed off his DJing invention of scratching records to extend the instrumental breaks in the song. This revelation was the cornerstone for hip-hop as people could dance longer (evolving into breakdancing) and aspiring MCs could rap during song breaks.In honour of the musical milestone, YouTube has launched FIFTY DEEP, “a cultural campaign on YouTube that salutes how far [the genre] come.” Director of Black Music & Culture Tuma Basa wrote a blog post on the new campaign, saying that the mission “is for every generation to dig into the gems of YouTube’s archival treasury of Hip Hop.”They plan to fulfil their mission by collating a visual library of 2,000 videos that “have changed the game” for hip-hop music, having a custom Yoodle (YouTube’s version of the Google Doodle) to pay homage to the phenomenon of type beats, and creating a Google Arts & Culture Hip Hop Hub to collate “a wide range of cultural institutions’ collections and curated stories.”FIFTY DEEP will kick off this Friday (August 11) with a live stream of Hip-Hop 50 Live on Mass Appeal’s official YouTube channel.

Run-DMC, a 12-year-old Darryl McDaniels got his first education in hip-hop at St. Pascal Baylon Catholic school in Jamaica, Queens.“I was in seventh grade, and Billy Morris — who was in the eighth grade — walked into the schoolyard with a flat Panasonic tape recorder that all the kids would use [back when] there were no boomboxes,” DMC, 59, told The Post.“And he said, ‘Yo, come listen to this!’ He pushed play, I heard a beat … and it was about, like, a minute and 30 seconds of this guy rapping over this little drum beat.

Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Igloo is keeping their brand cool with a new collaboration with the iconic ’80s hip-hop group DMC, in celebration of hip-hop’s 50th anniversary.

Marc Malkin Senior Film Awards, Events & Lifestyle Editor The Jonas Brothers were first asked to play Yankee Stadium in 2008. It was just a couple of years into their pop star fame. “At that point it was like this meteoric rise for us over a two-year period,” Nick Jonas says.

Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Color-blocked bomber jackets, rib-knit jumpers, chain-link necklaces and Nike Air Max sneakers are just some of the pieces in a new collection curated by Farfetch and Stadium Goods.

RZA has shared his thoughts on hip-hop and the culture surrounding it in a recent interview honouring Hip-Hop 50.This month, hip-hop music celebrates its 50th anniversary. The milestone has been marked by numerous events and performances so far this year.While talking to Rolling Stone, the Wu-Tang Clan member reflected on what is next for hip-hop. “Somebody tweeted recently that ‘We are still not aligned.’ I think we need to align,” he said to the publication.

Jonas Brothers are taking over Yankee Stadium this weekend to kick off their 35-concert ‘Five Albums, One Night Tour.’Due to overwhelming demand, Kevin, Nick and Joe will play back-to-back nights at Aaron Judge and Gerrit Cole’s home field on Saturday, Aug. 12 and Sunday, Aug.