variety.com
10.03.2021 / 18:58
HBO Max Launches Latinx Initiative Pa’lante! (EXCLUSIVE)
Anna Marie de la Fuente WarnerMedia’s HBO Max has launched a new initiative aimed at the fast-growing Latinx audience, HBO Max Pa’lante!, which Jackie Gagne, senior VP, multicultural marketing, WarnerMedia, describes as an “evolution” of HBO’s promotional efforts.“For more than a decade, we’ve been developing creative, audience-first campaigns that strategically engage Latinx, Black, Asian American and LGBTQ Plus audiences,” said Gagne.“With the launch of HBO Max Pa’lante! (Onward!), we are