HBO Max, Discovery+ to Be Merged Into Single Product Starting in Summer 2023
05.08.2022 - 00:01
/ variety.com
Todd Spangler NY Digital EditorFiguring that the whole of a combined HBO Max-Discovery+ is greater than its streaming parts, Warner Bros. Discovery announced a timeline for the two services to be fused together.HBO Max and Discovery+ will launch in the U.S.
as a single service in the summer of 2023, JB Perrette, CEO and president, global streaming and interactive, Warner Bros. Discovery, said on the company’s Q2 earnings call.
The company did not announce what the new brand name of the single, merged service might be, nor did it discuss pricing for the unified streamer.In the second quarter, WBD’s HBO Max, HBO and Discovery+ subscribers combined were 92.1 million, up 1.7 million from 90.4 million the prior quarter. That’s up 22% 75.8 million on a pro-forma basis versus a year earlier.
Currently, HBO Max is available for $14.99/month without ads and $9.99/month with ads in the U.S. Discovery+ is priced at $6.99/month without ads and $4.99/month with ads.The company previously announced intentions to combine the two flagship streaming platforms — HBO Max from the legacy WarnerMedia (spun off from AT&T) and Discovery’s Discovery+.
Ahead of the close of the deal forming Warner Bros. Discovery, CFO Gunnar Wiedenfels in March broadly sketched out a strategy to combine the streamers, saying that initially it would sell the pair as a bundle before fully integrating them.WBD took a step Thursday toward unifying HBO Max and Discovery+ on the content side, announcing that Chip and Joanna Gaines’ Magnolia Network programming will be coming to HBO Max this September (while remaining on Discovery+).The merged HBO Max-Discovery+ will smash together thousands of hours of programming, a disparate slate spanning scripted, reality and
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