etonline.com
22.06.2022 / 07:01
Hailey Bieber's New Skincare Brand Rhode Faces Trademark Lawsuit
Hailey Bieber is facing a trademark lawsuit against her skincare company, rhode. According to new docs obtained by ET, RHODE-NYC, LLC filed a trademark lawsuit against Bieber's company, claiming that her new brand is «trademark-infringing» and will «quickly swamp» their company's «market presence, confuse the marketplace and ultimately destroy the goodwill and reputation of the RHODE brand.»RHODE, a clothing and lifestyle brand was started in 2014 by Purna Khatau and Phoebe Vickers, with its clothing having been worn by celebrities such as Beyoncé, Tracee Ellis Ross and Lupita Nyong'o.In the suit, Khatau and Vickers argue that the new brand rhode, Bieber's recently released skincare line named after her middle name, is «built upon Ms.