Global Box Office Needs A Hero: ‘Black Adam’ Raging To $135M Worldwide Opening
19.10.2022 - 04:51
/ deadline.com
Finally, after a very long drought at the box office, a fire-breathing theatrical-windowed tentpole arrives in New Line’s Dwayne Johnson title, Black Adam.
But will it deliver?
Knock on wood, everyone hopes so for this DC movie that was shot for less than $200M.
The movie arrived hot on domestic tracking this month with a $65M-$70M projection. However, that forecast has calmed to $60M, especially with reviews currently at 53% rotten on Rotten Tomatoes. Therein lies Black Adam‘s kryptonite. Hopefully these numbers don’t go any lower. A start in the U.S./Canada at $60M is in the upper echelon of Johnson’s non-Fast & Furious domestic openings, i.e. The Mummy Returns ($68M, 2001) and Jumanji: The Next Level ($59M, 2019). If the film overperforms, it’ll be because there hasn’t been much out there for fanboys since Sony’s Bullet Train during the first weekend of August, which debuted to $30M and crossed $103M stateside. Yes, there was Universal/Blumhouse/Miramax’s Halloween Ends last weekend, which started at $40M, under its $55M projectionsdue to a simultaneous release on Peacock. Expect that sequel tohave a steep fall a la its 2021 predecessor Halloween Kills in the 70% range. Previews for Black Adam, which will have all premium formats including Imax, start at 3 p.m. Thursday.
After DC’s Wonder Woman 1984 and The Suicide Squad from James Gunn, which went theatrical day-and-date with HBO Max in 2020-21, and saw respective truncated openings of $16.7M and $26.2M, the brand came back big time this year with Matt Reeves’ The Batman, which opened to $134M and legged out to $369.3M stateside off a 45-day exclusive theatrical window before hitting HBO Max.
RELATED: ‘Black Adam’ Takes “A Lot Of Edits” To Avoid R Rating
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