George at Asda cause a stir on social media with their latest Valentine's campaign
10.02.2022 - 15:35
/ ok.co.uk
With Valentine's Day just around the corner we have been inundated with images of lingerie models which can often spark insecurities. However, one brand that is aiming to remove this feeling for their shoppers is supermarket brand George at Asda.
George, who recently launched an exclusive In The Style X Jacqueline Jossa collection in store, have been spreading the love with body positivity over their social media channels. Celebrating unfiltered bodies, the brand's latest social campaign shows that any body can be relatable and one size doesn't fit all as they post unretouched images of models in their Valentine's Day lingerie.
For all the latest celebrity news – including their style secrets! – sign up to the OK! Daily Newsletter. One of their most recent pictures sees a model posing in a stunning purple lace set which hit 10,000 likes within 12 hours of it being posted.
Shoppers immediately started commenting with compliments as one said: "Oof I love the colour on this set guys (also so here for the unfiltered beauty in all the forms you’ve been showing lately!)" A second followed with: "When you can see yourself in a photograph and relate, I feel seen!" Another then added: "Finally a lingerie set that shows what I’d typically look like, rather than all the skinny models with perfect tummies." Many users are now calling for other fashion brands to follow George at Asda's footsteps as one said: "Well done George for setting real standards in this industry full of fake perfection. Let's hope other clothing brands follow in the real world footsteps!" "Well done @georgeatasda.
Its about time we saw real size women and real life bodies. Congratulations on being one of the first companies to embrace the female body" said
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