Fuse Media’s Backstage FAST Channel Featuring Beyonce, Dua Lipa & More Gets AI-Dubbed Spanish-Language Version
23.11.2023 - 17:11
/ deadline.com
EXCLUSIVE: Fuse Media has turned to AI dubbing for a Spanish-language version of its FAST channel Backstage.
Latino-owned biz Fuse has teamed with UK-based AI dubbing company Papercup to launch Backstage in Mexico on Samsung TV Plus sets.
Papercup has dubbed more than 200 hours of content in Latin American Spanish. The channel features inspiring stories from creatives such as Jennifer Lopez, Taylor Swift and Snoop Dogg. Since its launch, Backstage has grown for 13 straight quarters with total minutes view posting double-digit year-on-year gains in Q3 2023.
Here’s a trailer highlight the new channel.
“We know from experience that inclusive content has a universal appeal,” said Patrick Courtney, Head of Streaming and Business Development. “Our FAST channels are already available on international platforms including Pluto TV Canada, Samsung TV Plus Europe, and LG UK. By dubbing our content into Spanish, we are making our programming accessible to an even larger audience. This is just the start of our plans for growth for this important demographic.
“Our roster of globally recognized artists and celebrities featured on Backstage appeals to audiences both domestically and abroad. We’re excited to showcase the documentaries and specials on Backstage in Spanish and give new audiences access to some of these compelling stories.
Papercup CEO Jesse Shemen said U.S. streaming platforms were experiencing “exponential growth in FAST and AVOD revenue” and were “facing potential saturation,” adding: “Forward-looking media companies are now eyeing up new markets in LatAm and Europe to reach global audiences hungry to consume content in their own languages.
“But traditional dubbing has always been a prohibitively costly and time
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