Fox News Tops August Nielsen Numbers And ‘Gutfeld!’ Has Highest Rated Month; MSNBC Sees Total Viewership Boost Vs. Last Year
30.08.2022 - 22:13
/ deadline.com
Fox News again topped the monthly ratings, as The Five topped in total viewers and Tucker Carlson Tonight won the 25-54 demo.
The network saw a 4% rise in total day viewership, while it said that its late night show Gutfeld! saw its highest rated month since its April, 2021 launch, with 2.19 million viewers.
MSNBC, meanwhile, saw an uptick in its total day and primetime viewers for the month versus last year, while all the major cable news networks saw a falloff in the demo.
The biggest debut of the month was Alex Wagner Tonight, taking over the 9 PM ET slot from Rachel Maddow on Tuesdays through Fridays. Wagner’s show debuted with 2 million viewers on Aug. 16, but, with a fall off after that, ended up averaging 1.55 million viewers. That’s slightly below the 1.56 million for MSNBC Prime, the interim show that filled the slot after Maddow went to one night a week earlier this year.
In the 25-54 demo, Alex Wagner Tonight averaged 157,000 vs. 167,000 for MSNBC Prime. Late August traditionally sees somewhat of a viewership falloff overall, given pre-Labor Day vacation breathers, so the fall will be a bit of a test, as there’s expectation of an overall viewership boost with interest in the midterm elections. Hannity topped the time slot with an average of 2.92 million viewers and 397,000 in the demo. CNN Tonight averaged 726,000 and 168,000 in the demo.
The Monday edition of The Rachel Maddow Show, meanwhile, was the only non-Fox News show to break the top five in total viewers, averaging 2.73 million. It also was the highest rated non-Fox News show in the 25-54 demo, averaging 292,000.
Fox News has been promoting the audience for Gutfeld!, and comparing its 2.19 million average viewers in August to that of Late Show with Stephen