Food Beauty Trends: How Latte Makeup and Strawberry Girl Changed the Way We Think About Beauty
05.10.2023 - 18:29
/ glamour.com
By The beauty industry has never been immune to , but these days, it feels like the biggest belong on a menu instead of our faces.
Food-inspired looks like , , and dominated our feeds this summer—in the thick of , no less—and the obsession has made it nearly impossible to find a beauty trend that isn't dubbed with a delicious moniker.Like most viral trends, TikTok has been instrumental in the rise of .
According to Nick Drewe, a trend expert at online e-commerce platform , the hashtag #lattemakeup has accumulated 389.7 million views on TikTok, while searches on Pinterest are up by 2800%.
Meanwhile, #tomatogirlmakeup has racked up 7.9 million views and searches have increased by a whopping 290% on Google over the last 12 months.Just as quickly, these trends have fallen victim to social media fatigue.
One swipe through the comments section of a latte makeup or strawberry girl makeup tutorial and you'll find users at the hype surrounding run-of-the-mill makeup looks.This content can also be viewed on the site it from.This content can also be viewed on the site it from.This content can also be viewed on the site it from.Beauty trends have always been cyclical.
The brown and neutral shades used in latte makeup are just another form of , while strawberry makeup features reminiscent of the ’80s.
For those complaining that these trends are regurgitations of the past—that's kind of the point.
These trends have been repackaged in a way that lends itself to the era's dominant medium: social media.According to Drewe, the viral success of food-inspired beauty makes sense.
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