EXCLUSIVE: Just ahead of the North American and China releases of Sony’s Peter Rabbit 2: The Runaway — and with World Food Day coming up in October — the film has joined forces with the United Nations, the UN Food and Agriculture Organization (FAO) and the UN Foundation to enlist more food heroes who, like the eponymous bunny, see the value in fruits and vegetables for a balanced diet and a healthier planet. Check out the new PSA below.