Ex-Twitter Ad Sales Chief Sarah Personette Joins News Startup Puck as CEO
05.01.2024 - 14:53
/ variety.com
Todd Spangler NY Digital Editor Sarah Personette, who quit as Twitter’s head of ad sales after Elon Musk bought the social network in the fall of 2022, has landed a new gig as CEO of digital news startup Puck. Personette will start at New York-based Puck on Jan. 7, assuming the role at the company that has been vacant since the exit of Puck co-founder Joe Purzycki in May 2023.
Personette will join Puck’s board alongside co-founder and editor-in-chief Jon Kelly. She most recently was chief customer officer at Twitter, which she had joined in 2018 before resigning a few days after Musk’s $44 billion takeover. Previously, she was briefly COO of women-focused media company Refinery29, after serving as Facebook’s VP of global business marketing from 2014 to 2017.
Prior to that, she was U.S. president of Universal McCann Worldwide and senior VP at Starcom Mediavest Group. At Puck, Personette will be tasked with expanding into new markets, including fashion and the business of sports, while growing its lineup of live events, editorial franchises and intellectual property, according to the company.
Co-founder and COO Liz Gough will continue to lead Puck’s advertising business and will work with Personette on executing its expansion plans. “Sarah is one of the smartest, and most inspiring media executives at work today — brilliant, creative, connected, passionate and beloved,” Kelly said in announcing Personette’s hire. “Her experience building brands at scale and reinventing business models make her the ideal CEO to take our company to the next level.” Puck has raised $20 million in funding to date from founding investors TPG and Standard Investments, along with J.
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