Elon Musk said on Saturday that Donald Trump will be reinstated to Twitter after holding an online vote of the platform’s users.
04.11.2022 - 19:13 / deadline.com
As Twitter employees face mass layoffs starting today, new overlord Elon Musk says the platform has seen “a massive drop in revenue, due to activist groups pressuring advertisers.”
General Mills, Audi and others confirmed in recent days that they’ve paused advertising on Twitter after Musk’s ascension. The deal close last week saw an upsurge in derogatory content and sowed doubt about future moderation policies under new ownership. Musk has said that he’d take a more hands off approach to moderation and that he doesn’t believe in permanent bans, including of former President Donald Trump.
Musk, who named himself as sole director after dissolving the board and booting top executives, announced plans to set up a committee to evaluate moderation policies and promised no new steps or changes until that body takes stock. But his attempts to appease Madison Avenue are meeting with pushback, which he blames on “activists.” He reiterated in a tweet today that “nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America.”
Influential Hollywood players and others have left or threatened to leave the platform.
Musk acquired Twitter for $44 billion, with the company taking on major debt. A revenue drop is the opposite of what Twitter needs. Advertising is its main source of revenue. Layoffs, said to be underway today and said to impact as much as half of Twitter staff, will cut costs. But the shape of Twitter as a business is becoming increasing less clear.
Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything
Elon Musk said on Saturday that Donald Trump will be reinstated to Twitter after holding an online vote of the platform’s users.
One of CBS’s West Coast subsidiaries has paused its postings and interactions on Twitter, in light of ongoing uncertainty over the future of the social media platform.
Who could resist an invitation like this: Twitter owner Elon Musk says comic Kathy Griffin can return to Twitter — but he misspelled her name as “Kathie.”
The crisis at Twitter has amplified as the social media giant told staff they are locked out of its offices until Monday (November 21).
Doja Cat is no longer called Christmas. That’s the big news today.The rapper changed her name on Twitter earlier this week to the prematurely festive moniker.
After recently laying off half of Twitter’s employees and on the same day that three of the company’s top security executives quit, the world’s wealthiest man reportedly told Twitter’s remaining product team members that the company he just bought could see “net negative cash flow of several billion dollars” in 2023 and “bankruptcy is not out of the question” if that happens.
New Twitter owner Elon Musk presided over a rambling, hourlong appeal to advertisers, defending the newly instituted $8-a-month blue-check verification program and vowing to make the social platform “a force for good.”
Bye to the bird app. Controversial entrepreneur Elon Musk’s takeover of Twitter has led to many polarizing opinions — and many stars’ departures from the social media platform.
Kathy Griffin was suspended from Twitter but found a way to return to the digital platform by using her deceased mother’s account.
Kathy Griffin lost her privilege of “free speech” on Twitter after her account was suspended. This was followed by a tweet from Elon Musk warning people about “engaging in impersonation.”
Twitter has reportedly sent out a company-wide email warning its estimated 7,500 employees that layoffs will start Friday.
Plans to charge Twitter users for verified 'blue tick' accounts could cost the Scottish Government and local authorities thousands of pounds if implemented. The social media giant is reportedly considering changes to its Blue subscription service, which could see users charged $20 (£17.30) a month or $240 a year.
Well, it happened. Elon Musk actually took ownership of Twitter. We’d love to say everyone was worried over nothing, but… certainly some big changes are already afoot. And they’re not exactly reassuring.
Elon Musk, who just took over Twitter in a $44 billion leveraged buyout, sought to allay fears about the direction of the social media company by saying it is forming a content moderation council.