Naman Ramachandran Decentralized content ecosystem MContent has set a five-year strategic partnership with London-based indie producer and financier The Goldfinch Group.Under the terms of the deal Goldfinch becomes the content sourcing, funding and production arm of MContent in Europe, which includes a first look deal on all forthcoming Goldfinch productions. Goldfinch will leverage its expertise to assist MContent in acquiring catalogue content for the service which will include feature length films, television series, and short form content, pre-buying a select number of titles along with commissioning and producing originals; all of which are destined for the MContent Watch2Earn platform.Goldfinch entered the Web3 space last year with their FF3 cryptocurrency crowdfunding platform and the company’s film productions include Sadie Frost’s “Quant” and “A Bird Flew In.” Launched in 2021, MContent’s digital currency based ecosystem recently commissioned dating reality show “Game of Love: Dating in the Metaverse.” The Watch2Earn platform now has over 1.2 million registrations and some 300,000 user downloads with over 100,000 active users from 195 countries across the world.