Dolly Parton Has a Reason for Hosting ACM Awards: She Will Always Love Synergy
07.03.2022 - 23:23
/ variety.com
Chris Willman Music WriterDolly Parton is hosting the Academy of Country Music Awards tonight for the first time since 2000. In the interim, she has hosted the primary rival show, the Country Music Association Awards, twice as well.
But clearly the demand for Dolly outstrips the supply she’s been willing to deliver, and she’s never allowed herself to become an annual figurehead on the awards circuit. So why is she returning to the role now?It’s not a great mystery: She will always love synergy.“They ask me all the time to host these shows,” she told Variety in a brief Zoom chat leading up to the ACMs.
“I decide what’s going on at the time. And if I’m able actually to do it, physically, and if there’s things going on in my life … but this time you really try to connect those things.
Everything’s about the business, as you know. And of course I have a new book, ‘Run Rose Run,’ out with James Patterson, and I have written a soundtrack for it, and the book is coming out on the 7th and the album was out on the 4th, so we’re promoting that.” Of course that’s only a fraction of what Parton has in the pipeline at any given time, but especially now.
Although she’s not about to go through the whole list herself, she also has a new scent; a new NFT going on sale; a new high-level resort hotel opening adjacent to her Dollywood theme park; participation in a documentary premiering at South by Southwest about the legacy and history of “9 to 5”; a recent Super Bowl ad with Miley Cyrus… and then of course there is the synchronicity greatness that is thrust upon her, like her being freshly declared a nominee for the Rock and Roll Hall of Fame. These other ancillary projects are unlikely to mentioned during the ACMs, if only because
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