Florence + The Machine singer said: “As a fragrance obsessive, I am honoured to be a part of the new Gucci Bloom campaign with these iconic women, Susie Cave, Jodie Turner-Smith and High Priestess Anjelica Huston.”After sharing the fragrance’s new ad, she added: “Shot in the distant dream of 2019 by legendary director Floria Sigismondi in the flowering ruins of La Scarzuola, a surrealist theatre built upon an ancient monastery in the Umbrian Countryside.”She then thanked Gucci “for this