Disney Says Charter Dispute Is Driving A 60% Increase In Hulu + Live TV Subscriptions Relative To Internal Expectations
06.09.2023 - 21:37
/ deadline.com
EXCLUSIVE: Disney has seen a 60% jump in Hulu + Live TV subscriptions relative to internal expectations since a carriage impasse with Charter began, according to figures provided to Deadline by a Disney spokesperson.
Last Thursday, 18 of Disney’s cable networks and eight ABC stations went dark on Charter’s Spectrum service in one of the most contentious and consequential TV carriage disputes in memory.
Hulu, which has been under Disney’s operational control since 2019, launched its bundled TV package in 2017. It has steadily grown to become one of the top providers in the U.S., with 4.3 million subscribers. That ranks a bit behind YouTube TV among internet-delivered bundles, but most of the online players are actually growing at a time when cable and satellite distributors are rapidly shedding customers.
Even if it is not the leading online TV package, Hulu + Live TV offers an intriguing strategic option for Disney at a time when $2.2 billion in annual affiliate fees from Charter are under threat. After taking over Hulu in 2019, Disney began integrating the live service with major platforms like Disney+, on-demand Hulu and ESPN+. It also experimented with marketing messages that would be anathema to the traditional domain of cable trucks and set-top boxes, urging customers to turn Hulu + Live TV on and off based on seasonal viewing interests, particularly sports. In 2021, Disney+, on-demand Hulu and ESPN+ were integrated with Hulu Live at no extra charge, though the initiative also came as prices for the live package went up $5 a month.
The surge in Hulu + Live TV subscriber activity also coincides with news of a sped-up timetable for Comcast to sell its one-third financial interest in Hulu to Disney. In an appearance
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